The 'which agency?' dilemma

A Google search on the phrase 'digital marketing agency' produces over 11,800,000 results.

Visiting even a fraction of these sites will give you a snapshot of an industry that is full of 'transparent', 'innovative', 'agile' and 'performance led' agencies.

While there's no denying that most agencies are, in the majority of cases, all these things - what really separates one agency from the next? At Latitude, we like to think we do things a little differently; we deliver 'the givens'... and then some.

All good agencies must be transparent, performance led, innovative, agile, results driven and passionate in their approach (not to mention have an accreditation or two) to be able to bring new clients on board and exceed their expectations.

At Latitude, we think of these as 'The Givens’; the minimum we should deliver to continue to be a really great agency. In order to get your attention, we could tell you again and again that we are high performing and preach about our innovative technologies, however we’d prefer to just show you what we've been up to.

So what makes us special?

Our approach is simple.

Not only do we produce the digital goods, but we understand that it takes more than results to do a good job. We know that reporting, deadlines, account management, knowledge sharing, creativity and interest in your brand/sector/business are all equally important.

This means that our key focus is not only on being a great digital agency, but we also focus on being a great service agency.

We're also part of Callcredit Information Group, which means we crunch data for breakfast. 

Our approach

We start with your individual requirements and business/marketing objectives and then build the strategy around them.

This might include:

  • Coming up with strategies for complex campaigns and/or for brands that are new to online – and anywhere in between
  • Account management to reflect your department structure and reporting needs – not vice versa
  • Match-making the right digital and sector expertise our end with your team, brand and campaign needs
  • Dispensing nuggets of information and educational insight to suit your curiosities and interests

...all whilst challenging you (in all the right ways) to make your marketing seriously good.

The Brands:

  • Haven
  • BT
  • citibank
  • post office
  • parcelforce
  • which
  • Snow + Rock
  • Get the Label
  • Fitness First
  • Gladstone Brooks

The Latitude Manifesto

All we ask from our clients in return is:

  • Allow us the access to the bigger picture. We want to deep-dive beyond the campaign brief and understand your marketing and business objectives because we understand that these are not mutually exclusive.
  • Allow us to spend time at your offices, with your team, in your environment so that we can really understand how your business operates. Only then can we do our jobs really well. 
  • Pre-empting and managing situations is what will instil trust. Things change, strategies shift and deadlines move. We like to address things head on, with an awareness of what is going on around us and around you.