Latitude in the Press
A selection of articles featuring Latitude. Comments? Use the enquiry QuickForm.
09.07.08 Search for a new battle of the brands
TOM GRIFFITHS examines the potential impact changes to Google’s pay model, which lets companies ‘hijack’ searches for rivals, have on retail firms in the UK’s insurance sector.
03.07.08 Act fast on Google opportunity
Neil McCarthy says online searching has had a dramatic shake-up which could lose business for some.
20.06.08 My Best Business Decision
Dylan Thwaites, CEO of digital marketing company Latitude, explains how he hit a rich vein when he launched an offering for smaller businesses.
19.06.08 Latitude Group relaunches Cobra campaign management tool
Latitude Group today unveils a major relaunch of its Microsoft Gold -accredited campaign management application, the Cobra Campaign Management Tool. The company has invested over £500,000 in its development over the past year to ensure clients are receiving the best management of their pay-per-click (PPC) campaigns.
04.06.08 Microsoft casts its net again
It’s not all over yet in Microsoft’s pursuit of Yahoo, but time is running out for a challenge to Google, the big fish in the search sea.
28.05.08 Ireland’s Government fail in bid to win over Latitude
FAST-GROWING online marketing group Latitude is to remain in Warrington despite being wooed by the Irish government.
20.05.08 Natural search gets smarter
Developments in universal search and online PR are adding another string to search engine optimisation campaigns.
15.05.08 How brands are reacting to trademark bidding
As brands come to terms with Google’s new rules on trademark bidding, have their fears come true or are gentlemen’s agreements keeping competitor bidding at bay?
15.05.08 Fears over Google trademark bidding unfounded, say SEMs
Fears that Google’s decision to allow trademark bidding would cost brands millions appear to be fading, according to search specialists.
12.05.08 Searching for success in a digital age
After the early-adopting euphoria of SXSW, the semi-cult Texan tech conference, it’s something of a comedown to be dragged back to the land of formal business conferences, where delegates try not to snore during bad speeches and pressured executives rehash their Powerpoint presentation into something just a little different from last year.