Latitude in the Press
A selection of articles featuring Latitude. Comments? Use the enquiry QuickForm.
15.05.08 Fears over Google trademark bidding unfounded, say SEMs
Fears that Google’s decision to allow trademark bidding would cost brands millions appear to be fading, according to search specialists.
12.05.08 Searching for success in a digital age
After the early-adopting euphoria of SXSW, the semi-cult Texan tech conference, it’s something of a comedown to be dragged back to the land of formal business conferences, where delegates try not to snore during bad speeches and pressured executives rehash their Powerpoint presentation into something just a little different from last year.
05.05.08 Irish Development Agency targets UK firms over tax regime
Ireland is going all out to woo companies from the UK, disgruntled by the PM’s tax regime. Dominic White reports
30.04.08 IDM unveils business performance awards shortlist
LONDON - The RSPCA, Abbey and IBM are among the businesses that have seen their direct marketing campaigns shortlisted for this year’s IDM Business Performance Awards.
10.04.08 Brands rethink search strategies as Google shifts trademark policy
Major brands including Barclaycard are set to rethink their search strategies due to last week’s change in Google’s trademarking policy, according to sector specialists.
03.04.08 The Independent kicks off search strategy to take on competition
The Independent has appointed Latitude as its search agency as it steps up its challenge to the online dominance of other broadsheet newspapers, such as The Times and The Guardian.
01.04.08 Anglian boosts digital activity
Home improvement company Anglian Home Improvements is ramping up its digital activity with the appointment of Latitude to carry out a raft of campaigns.
27.03.08 Google causes controversy with launch of secondary search box
A new development in Google’s natural search results has caused controversy within the sector after specialists claimed it could damage the commercial models of online brands.
26.03.08 Marketing Digital Report: Search - A measured approach
With keyword prices rising, search marketers are turning their attention to measuring the effectiveness of campaigns. Return on investment can be improved if the right metrics are used to pinpoint the salient figures, writes David Murphy.