Latitude in the Press
A selection of articles featuring Latitude. Comments? Use the enquiry QuickForm.
26.03.08 Marketing Digital Report: Search - Let’s get together
Search marketing cannot work well in isolation. A more integrated approach to campaigns, where offline and online presents a coherent front, results in more consumer click-throughs, as pay-per-click figures show.
26.03.08 Marketing Digital Report: Search - Keep your eye on the prize
If you have ever seen a search marketing presentation, the chances are it included the famous ‘heat map’, which shows where eyeballs typically focus when looking at a search results page.
18.03.08 Latitude expands with McCarthy hire
Neil McCarthy, commercial director of search agency Tamar, has been appointed chief sales and marketing officer for rival Latitude. McCarthy has been brought in to take over the sales and marketing responsibilities from Latitude chief executive Dylan Thwaites.
07.03.08 Dinner report: “Here’s some wrong thoughts on mobile marketing…”
This month’s Directors Dinner looked at the emergence of mobile, and its role in the marketing mix. Martin Bowley, CEO of mobile content provider Pitch, was the guest speaker and Davina Lines, managing director at Netimperative was there to report…
29.02.08 SES London blogs for Travolution
Latitude Head of Marketing Matt Brocklehurst was blogging thoughout the recent SES London event for Travel industry website Travolution. Below are links to the 5 blogs that Matt wrote:
Keep an eye on brand
Cool tools & tricks
Microhoo big switch view
Cash in China, mobile in Japan
Google is really big
28.02.08 Bottom line, not buzz words
Between blogs, forums, podcasts, Facebook, MySpace, Second Life, Wikipedia, Del.icio.us, Twitter, Digg, Flickr and all the rest, the array of social media options now at marketers’ disposal can be intimidating. The challenge for marketers now, as ever, is to get past the hype and get onto what works.
26.02.08 Matt Brocklehurst on NMA podcast
At SES London 2008 Latitude’s Head of Marketing Matt Brocklehurst was asked his opinions on the creation of integration and synergies within digital marketing by NMA’s Will Cooper. To listen to the podcast click here, and to listen to Matt’s thoughts listen from 14 minutes in.
04.02.08 Microsoft and Yahoo – the Mobile Search Dimension
Matt Brocklehurst, Head of Marketing at search specialists Latitude, examines the implications for the mobile search market of Microsoft’s bid for Yahoo!
04.02.08 What will Microsoft/Yahoo mean to UK search… and Ask?
Last week’s $45bn acquisition bid by Microsoft for Yahoo certainly gets you thinking. I guess many of us saw it coming but, for me at least, not just yet. Now that I’ve stopped kicking myself for not buying shares in Yahoo, it’s time to start envisaging what the impact would be on search marketing, particularly in the UK.
30.01.08 Dinner Report: The Face of Facebook
At this month’s Directors Dinner, Netimperative gave its members the chance to meet one of the biggest dotcom success stories of recent times. Blake Chandlee, UK Sales Director at Facebook, talked about the key to the firm’s success and outlined its plans for the future. Davina Lines, MD at Netimperative, was there to report…