Latitude in the Press
A selection of articles featuring Latitude. Comments? Use the enquiry QuickForm.
23.01.08 Latitude takes on Remuzzi to stay ‘front of mind’
It looks like search marketing agency The Latitude Group is looking to stay front of mind, as well as top of search, with the news that it has recruited Joy Remuzzi as PR and events manager.
14.01.08 Vitruvian backs Latitude in MBO
Vitruvian partners, the relatively new UK-based private equity firm, has provided the funding for Cheshire-based digital marketing agency Latitude in a deal that values the company at around £58m.
02.01.08 Social Media: Lose some brand control or lose your customers
The killer tip for 2008 on how to embrace social media to manage brand reputation and drive sales is genius in its simplicity. Get your PR agency to pretend to be bloggers. Ask them to blog in a positive and “wacky” way about your brand. Then you’ll “get down with the kids” and you’ll enjoy complete control. Or maybe not!
27.12.07 Latitude is ready to take on world
THE boss of internet search engine marketing business Latitude Group said today the Warrington-based company was `ready to take on the world’ as it gears up for an international takeover spree.
21.12.07 Vitruvian close to Latitude buyout
Latitude, an online marketing business run by entrepreneur Dylan Thwaites, the business adviser to the Treasury who has been fiercely critical of the Government’s plans to change capital gains tax (CGT), is set to be sold for £55m-£60m.
18.12.07 House of Fraser appoints Latitude as search partner
House of Fraser has appointed Latitude as its natural search partner. The department store will use Latitude, which ranked second in the search sector of this year’s NMA Marketing Services Guide, to boost its search engine optimisation.
05.12.07 Online Brand Engagement: Something in the air
There is a big hairy gorilla in the room and it is called internet advertising. No, I don’t mean an elephant. The video of the drumming, Phil Collins-loving gorilla, part of Cadbury’s ad campaign for Dairy Milk, attracted more than half a million YouTube viewings in its first week on the site.
27.11.07 Dylan Thwaites on BBC Radio 4
As a former winner of Ernst and Young Entrepreneur of the Year, Radio 4 were keen to get Latitude CEO Dylan Thwaites’ thoughts on the subject of Capital Gains Tax. To listen to the interview click on this link dylanradio4.mp3.
09.11.07 Digital Renaissance & Revolution
A grand event title and a grand setting greeted me as I arrived at The Law Society on Chancery Lane to speak at Latitude’s Client Summit yesterday....
31.10.07 Latitude retained for search by Kwik-Fit
LONDON - Kwik-Fit has continued the review of its digital operations by retaining Latitude as search marketing agency for its insurance brand.