Latitude in the Press
A selection of articles featuring Latitude. Comments? Use the enquiry QuickForm.
30.10.07 Latitude is on right lines
AFTER losing about £1m of his soon-to-be ex-father-in-law’s hard-earned cash in an ill-fated business venture, one would have thought that a split between the would-be entrepreneur Dylan Thwaites and his wife’s family would have been permanent.
30.10.07 Factfile: Dylan Thwaites
Name: Dylan Thwaites
Age: 15,301 days old - God that sounds worse.
First job: Delivering meat pies (aged four) - being paid one shilling and getting a real payslip.
23.10.07 Latitude Group lands in Deloitte’s “Fast 50”
Search marketers in the UK may want to pay a bit more attention to the SEM specialist company Latitude Group. That is because for the first time the SEM business has made it into the Deloitte Technology Fast 50.
22.10.07 A New Sophistication to Search
Some staggering stats on UK search marketing have been grabbing the headlines. The first half of 2007 saw paid search spend of £760 plus million, that’s 44% growth year on year. In July alone there were 1.4 billion search queries, with 80% then clicking to a website.
19.10.07 “Le marché du référencement naturel va progresser plus vite que celui des liens sponsorisés”
Latitude est la première agence indépendante de search marketing au Royaume-Uni. Son directeur marketing revient sur le potentiel de branding du SEO et les perspectives de croissance du SEM.
12.10.07 Latitude mulls equity deal
THE boss of the country’s largest search engine marketing company says he is “looking seriously” at selling a stake in the business to a private equity group, to raise finance for a £100m-plus acquisitions spree.
12.10.07 Labour advisers revolt over tax reform
Alistair Darling has suffered a ferocious backlash from his own business advisers over his decision to Raise the rate of capital gains tax (CGT) paid by entrepreneurs and their staff by 80pc.
10.10.07 Universal Search: Brands in the blender
What football team does Wayne Rooney play for? I would bet his salary (ok, one day’s worth) that virtually everyone in the UK and the majority of the world knows the answer. My wife, a Trinidadian with a less than zero interest in football, knows the answer. Web-bots however don’t seem to follow the beautiful game.
05.09.07 Search – it’s big and it’s clever
Search is big and getting bigger. Predictions for 2007 put the UK’s search marketing spend at an estimated £2.22bn (up 58% from 2006), the lion’s share of an overall online marketing spend that has already overtaken press. Wow! Can TV be next?
01.07.07 McKechnie fills new SEO role for Latitude
Phil has more than seven years’ online experience, most recently with the Southampton-based SEO specialists, MAD Productions Ltd, and before that with Tait Electronics in his native New Zealand.