Part of the Callcredit Information Group
Affiliate marketing is essentially a method of increasing your brand reach across a network of selected distribution partners who work on a predefined reward structure. Put simply, you have a network of affiliates earning commission for delivering customers to your site.
The first step in conducting affiliate marketing is defining what will be classified as a transaction. Once you have this, you need to put a monetary figure on it. After collecting some basic information such as the number of unique visitors to your site per month and the site conversion rate, you can do a performance forecast.
There are many different types of affiliate relationship, not only in size but also the method by which they promote the programs. The main types of affiliate in operation today are PPC, SEO, Incentive/Cashback, Voucher Code, Pure Content, Niche, Specialists, Forums, Email, Portals and Comparison.
Each of these affiliate types has different requirements that will maximise their effectiveness when promoting a program. For example, Incentive/Cashback sites will require robust tracking to ensure none of their sales are lost (as they will have customers in the back end who are looking for commission of their own) whereas a specialist or pure content affiliate will require regular updates of creative, to ensure their sites stay fresh and up to date with the latest offers. To ensure program growth and sustainability it is imperative to understand the needs of the affiliate promoting your campaign.
Based on all this information, you can formulate your program guidelines, stating what affiliates can and cannot do to promote the programme. Programme setup also entails the uploading of creative materials, implementation and testing of tracking code, uploading of program launch copy and affiliate recruitment in preparation of the launch date. Once the program is live, sales/quotes/leads/actions will start to be generated. At this stage it is imperative that all your tracking and measurement tools are in place so you can assess the ROI on your programme.
KEEP UP-TO-DATE ON OUR INSIGHTS Are you thinking of switching agency? Looking to outsource? Or do you just want to be sure you're not missing a trick or two?
No related pages.
Whether you're looking to start a new PPC or SEO campaign, or outsource your existing one, Latitude Express offers a solution tailored to smaller budgets.