Our Approach to Affiliates
The UK market for affiliate marketing grew by an estimated 45% last year, taking the total value of online sales generated through this channel to more than £3.13 billion.
We’re Forward Thinking
Our reputation for insight and strategic intelligence stands us in good stead when the market is rapidly changing, and affiliate marketing is rapidly becoming a must in the online marketing mix. Our dedicated affiliate team will give you smooth program launches, bespoke reporting and regular strategic reviews to grow and expand your affiliate marketing programme. Through proactive program management, we are able to advise on how to maximise ROI from the affiliate channel. We are particularly adept at managing your affiliate relationships in line with your online and offline media in a holistic fashion. Through our technical expertise we can plan, engineer and execute your affiliate marketing as effectively as possible.
From network selection right through to campaign review, we make sure you’re getting what you want out of your affiliates programme. This involves:
- Gaining a good understanding of your brand and the objectives of the campaign
- Reviewing existing affiliate networks, if any, to ensure they are working to the same objectives
- Inviting them to re-pitch and invite any other networks we have identified as a good match for your brand
- Performance forecasting for all networks and affiliate retention once the programme has started
- Program optimization, analysis, reporting and strategic review
We Manage your Relationships
We manage your relationships across all the networks and will be your single point of contact. We feedback all communications across all networks, checking that all the creative is up to date. We are also the day-to-day contact with the networks and we meet your affiliates on a regular basis to review performance and assess activity. We deal with the management of the campaign with regards to finance, administration, affiliate approval, commissions and creative. We keep you fully informed every step of the way.
We Protect your Brand
We put all new affiliates on a probationary period to enable us to monitor the quality of sales and / or new customers they send through to your site. We set guidelines on brand bidding and we may select trusted affiliates to work closely with to dominate brand and product SERPs in the search space, for example.
Recruitment of super affiliates may be key to growing your programme and achieving your volume targets. Better performing affiliates and super affiliate relationships are managed personally by the affiliate manager. Bespoke reward solutions can be agreed with super affiliates investing development time into our programs.
Interested? Contact us