Conversion analytics is predicted to be worth £1bn by 2010. The industry, which encompasses web analytics, conversion attribution, usability studies and website optimisation, has exploded as marketers have realised they can now measure and optimise their marketing spend. This event will highlight some of the ways that marketers are using analytics to increase the return on their marketing spend .
An informal evening of free drinks & conversion analytics debate. The aim is to allow the conversion analytics and marketing communities to network and discuss the latest methods of driving on site conversion.
The panel debate proves to be an interesting session with industry representatives from Microsoft, Google, Kenshoo and Atlas discussing how to get the most from your marketing spend.
We are a leading digital marketing agency with one of the largest dedicated conversion analytics teams in the UK. We have invited along some of our friends for a short panel debate with Greg Kelton who is MD of Optimost, Graham Cooke who is eCommerce Senior Project Manager EMEA and responsible for conversion at Google, Ciaran McConaghy the Head of Analytics at Microsoft and Etai Rosen the UK face of Kenshoo.
Attendees will include anyone from the marketing, ecommerce and analytics worlds.
The sought after upstairs lounge of the independently owned Yorkshire Grey – Holborn.
2 Theobalds Rd,
The evening event is on the 17th September and we will be kicking off at 5pm
with the panel starting at 7pm and the networking will continue until late.