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What is Conversion Analytics?
Conversion Analytics is used to supply actionable insight at different levels, ranging from data collection and performance evaluation against KPIs through web analytics solutions, the analysis of visitor patterns and onsite behaviour in order to identify bottlenecks on the way to conversion through to addressing these areas of improvement and improving the onsite user experience via conversion optimisation. The overall aim is to increase business intelligence and to remove conversion obstacles to maximise your revenue and ROI.
Conversion Analytics with Latitude
Focusing on web analytics as well as usability and conversion optimisation and making the most of your data, removing the element of opinion for your strategic business decisions when it comes to your digital marketing efforts and online presence is at the heart of the Conversion Analytics services that Latitude offers. Our experienced team, with a deep understanding of digital marketing and the leading software tools, can help you break the glass ceiling of non-increasing returns that can stifle your growth – the proof is in the conversion rate.