Our Approach to Conversion AnalyticsOur Approach to Conversion Analytics

Average shopping cart conversion rate in 2008 was 45.85%, down from 50.68% in 2007.
Coremetrics

It’s All About Conversion

It’s no longer good enough (if it ever was) to direct users to your home page and let them find their own way from there. We use a battery of techniques to analyse which elements of your site may be losing you business. Once we know where potential customers are dropping off, we can start to make improvements.

Our Process

It is now more important than ever to understand your online marketing mix and how the various elements affect each other. The ability to look beyond last click means you can make informed business decisions and get results. We do this through four levels of conversion analytics:

  • Web Analytics, to understand how people reach your site and what percentage of them convert into customers
  • Cross Channel Attribution, to discover which of your online channels are really working and which help the others to perform
  • Usability studies, using techniques such as mouse tracking and eye mapping, to help you understand what people are doing on your site identify the weak areas that are losing you revenue
  • Website Optimisation, addressing the weak areas through Multi Variant Testing (MVT) or A/B testing with tools such as Google Website Optimizer, to boost conversion and identify a look and feel that performs best potential customers

Our Team

We have one of the largest dedicated teams of conversion analytics experts in digital marketing today. Our team has been using analytics from its birth over 5 years ago, completing over 350 successful analytics installations.

We aren’t just data-crunchers who don’t know about marketing strategy; we have run digital campaigns and understand the strategies behind them. This means we don’t just provide you with data; we also give you insights and translate them into actions for your digital marketing strategy.

Our technology agnostic approach to conversion analytics makes us your ideal partner. There are many technologies to choose from in conversion analytics and each one is right for different situations and different industries. Conversion analytics providers are generally tied down to their technology developed in house, which means they will suggest this whether it is the most appropriate tool or not. For this reason, 20% of analytics set-ups have faults.

We have worked with an array of technologies from the widely popular Google Analytics through to world leading analytics technology such as Omniture. We have no allegiance to one analytics technology or another; we just want to ensure we have the most appropriate piece of technology set up for your situation, to give you the best insights possible.

We offer you technology installation and selection, consultancy or simply training depending on what you need. However, our main aim is, as always, to ensure your ROI increases.

Interested? Contact us

 

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