Our Approach to Conversion AnalyticsOur Approach to Conversion Analytics

More Data = Improved Website = Increased Conversion

Want a higher ROI?

Go beyond simply driving traffic to your website and treating your website as a black box. We use a battery of techniques to analyse which elements of your site may be losing you business. Once we know where potential customers are dropping off, we can start to make improvements.

Our Process

Latitude works across different levels of conversion analytics in order to help you get the most out of your budget:

  • The roots. Web Analytics and click attribution – Collect and analyse your stats.
  • The tree trunk. Usability tools – Gather additional insight to take you further.
  • The branches. Conversion optimisation – Improve user experience and eliminate conversion bottlenecks.

Using the date from web analytics, click attribution and usability tools allows for an in-depth analysis that can form the basis for advanced testing:

  • 1. Identify – Analyse the available web analytics and click attribution data.
  • 2. Diagnose – Add the data from usability tools and develop a test hypothesis.
  • 3. Test – Mock up designs and complete the technical implementation.
  • 4. Implement – Assess the test trial and re-run if required or upload the changes.

Our Team

Our team has been using analytics from its birth over 6 years ago, completing over 350 successful analytics installations, with Latitude being one of the very few UK agencies that possess the major accreditations of the Conversion Analytics sector – Google Analytics Certified Partner, Google Website Optimizer Certified Partner, Yahoo Web Analytics Consultant Network Member. Our expertise with an array of conversion analytics tools makes us your ideal partner – there are many solutions, finding the right one or even the right mix can be difficult. We want to ensure we recommend and set-up the most appropriate piece of technology for your business needs and situation, to give you the best insights possible.

Interested? Explore our services

 

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