PPC / Organic - Ten times the sales, half the cost for Auto Direct

Background

Over the past twenty years, Auto Direct has remained committed to its aim of finding customers the cheapest car insurance, or giving them their money back. This USP was picked up and used by Latitude to ensure Auto Direct’s online offering achieved the ambitious targets set out for it.

The solution

Since January 2004, Latitude’s expertise in paid search has helped Auto Direct to grow its online business 166%. In that time, Latitude has guaranteed Auto Direct’s cost per sale – a guarantee that has worked so well for the company that it continues to be the basis for their PPC campaigns. The OutRight Company, which owns Auto Direct, believes that they have a very effective working relationship with Latitude. The extent to which both parties are involved in increasing the number of sales each month is extremely pleasing to them, as is the ability to keep the cost per acquisition at an affordable level. Indeed, the success achieved through the campaigns for home and motor insurance has resulted in the launch of a similar programme of activity for commercial vehicle insurance. The OutRight Company will be looking to obtain the same results for travel insurance.

The result

Andrew Lee, Managing Director of the OutRight Company UK Limited, commented:

“Latitude has undertaken consultancy and search engine optimisation for Auto Direct, as well as several research tasks in regard to other areas of business. Latitude has acted professionally and to a high standard. We are particularly pleased with the work in regard to pay-per-click campaign management. Over the last year, online deals have increased tenfold, and our cost of acquisition has halved.”