Client Forecasting Executive Role Specification

Role Title: Client Forecasting Executive

Location: Warrington, Cheshire - occasional travel to London

Reporting line: Head of Client Forecasting

Salary : TBD + private health cover (BUPA) + death-in-service life assurance + gym membership + 20 days holiday

The Company: Latitude is the UK’s leading search marketing specialist with more than 50 blue chip clients and over 150 campaigns under management. Formerly known as Corporem Global, Latitude was formed in 2001 as one of the UK’s first dedicated search engine marketing specialists. Forecasted sales for 2006 are £35m. (More company details are available here.)

The commercial responsibility of this role will be to forecast existing and new search campaigns by:

  • Assist in the development of the forecasting process
  • Preparation of word lists to provide a sound base for forecasts
  • Organisation of forecast responses to forecast requirements
  • Liaise and foster good relationships with Search Engine contacts for forecasts and supplementary information
  • Preparation of forecasts as requested by Account Management and Sales
  • Liaise and work closely with both Sales and Account Management providing information and guidance where possible
  • Identification of search engine alternatives for new and existing clients
  • Analysis of existing client campaigns for trends and information that may be useful in future forecasts
  • Sector research using necessary media
  • Analysis of client positioning and websites as requested
  • Provide solutions and options for client issues as raised by both Sales and Account Management.

This position will also include ad hoc project work as dictated by the substantial growth of both the department and the business.

Cross-departmental liaison will be a significant part of this role hence the ability to communicate at all levels is essential.

This is an ideal opportunity for a highly motivated individual to work within a niche department providing critical support to the business who seeks to become part of a rapidly expanding, market-leading company, providing direct benefits to the business and adding very real commercial value. At the same time, the person who successfully masters this role will reap the many rewards of Latitude’s success. Experience in the sector is not a necessity but motivation and the desire to achieve are essential.

Please send covering letters and CVs in application for this role to .

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