Key contributors to the Latitude website

Jackie Danicki - Blogger

Formerly the Head of Marketing for Latitude, Jackie served previously as Editor-in-Chief of Swiss Life’s niche community e-commerce site, Propeller, and was one of the world’s first blogging and RSS consultants.

Jackie founded the non-profit organisation Engagement Alliance in 2006, and currently consults companies on their marketing, customer service, internal and external communications. She is also the co-creator of Jack & Hill, a beauty blog that has won raves from media outlets such as Allure, the New York Times, the Sunday Times Style magazine, the Sunday Telegraph’s Stella magazine, and Women’s Wear Daily’s Beauty Biz magazine.

As well as producing and hosting the What MySpace Means conference in London, Jackie has also been an open space leader at VNU’s Blogs & Social Media Forum, which she helped curate. Jackie has also presented at events such as BASDA’s AGM, ValueClick’s Commission Junction University, and the Liberty 2006 conference, and launched the Social Media Club in London. She frequently presents to internal corporate groups on social media, marketing, blogging, podcasting, and communications.

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Deborah Ficamos, Senior Marketing Executive

Deborah joined Latitude’s Marketing team in April 2007, and works on the group’s branding strategy and competitive intelligence projects. She gives advice on the company’s strategic direction, and has contributed to the launch of new products by Latitude. Deborah also works on increasing the Latitude website’s exposure by coordinating PPC and SEO work related to it.

Of French nationality, Deborah holds a MA in PR from Middlesex University and a MSc in Marketing from the University of Pantheon-Assas, Paris. She gained three years’ experience as a corporate communications executive, specialising in corporate social responsibility issues and reputation management. She worked in particular as a press relations and event management officer on behalf of clients including McDonald’s, and as a coordinator for a Europe-wide European Commission’s anti-smoking campaign (Help-eu.com).

In her spare time, Deborah is a keen reader and movie-goer, and enjoys going back to her native land on weekends.

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