Training Day Agenda
09:30 - 11.00
The Search Market in the UK...what are your options?
Seminar: Getting to grips with Yahoo’s new Panama platform is just one of many challenges facing UK search marketers this year. In this opening session Jon looks at this and a realm of other questions you might be facing…
‘Where can you can place sponsored listings as a business (paid search)? What are the growing options in social search, video (YouTube), local search and mobile that are available? Where should you send website traffic and what are the landing page options? Do you have questions about click fraud? How can you fully maximise your ROI? This session will also look at new technology in search in the next 12 months, and how useful it could be to you as a marketer.
11.00 - 11.30 Break - with tea, coffee and refreshments
11.30 – 13.00
Keyword generation and targeting, compelling creatives and the landing page opportunity.
• Tools and services for analyzing and identifying relevant keywords and creatives.
• Landing page creation/targeting and the effects across both Natural and Paid search for targeting and cost rewards.
• Compelling creative and getting the call to action right for the search engine targeting (relevancy) and the search engine user.
• Q&A and problem solving.
13.00 – 14.00 - Lunch
14.00-15.30
How to set up accounts across different Search media streams, such as Youtube, Google Maps, Mobile and the Social Search Opportunity, followed by campaign management and monitoring.
• Overview of tools and services for managing pay per click campaigns, across multiple search engines and multiple media
• The social search phenomenon and grasping the opportunity
• Maximising ROI – what is the best way to tracking and monitor campaigns and setting structure to maximise the visibility of the traffic performance
• Click fraud: Is it real and how you can detect it and manage the refund process
• Q&A and problem solving.
Break 15.30-16.00 Break - with tea, coffee and refreshments
16.00-17.00
Open forum and general Q&A session
• The changing faces of the online marketing and the Future of Search…where will we be in 2010?
• Pros and cons of managing PPC campaigns in-house, or outsource to an agency.
• Affiliates and PPC campaigns: Who can bid on branded terms? How do I protect my Brand Online
This will be an open Q&A session for all attendees to asks any questions to the trainer, have problems solved and find out more about any part of the UK Search Marking landscape and opportunity.
Close – 17.00
Sign up now The price for the 1 day ‘Search Training Course’ is £695.
Book a second place at the same time for the discount price of £545 (saving of £150).
Early bird discount: if you confirm attendance before 17 August you get £100 off the full price (Only £595) plus £50 off second discounted place (Only £495).
If you require any more information at all, please email or call 0207 952 8000.