Why PPC

Pay-per-click advertising on search engines (PPC, also known as paid search) is now firmly established as a highly cost-effective means of engaging with customers who, by initiating a search, have already chosen to enter the buying cycle.

Latitude currently run PPC campaigns across 40+ countries and in the last year we’ve run more than 1,000 distinct PPC campaigns. And already in 2007, we’ve won the 2007 Netimperative ‘Search Campaign of Year’ award.

So what does Latitude do for our PPC clients?

Here are just some of the services your Latitude account management team will provide in support of your PPC campaign. (If you're unsure of any of the jargon check out our Glossary).

Maximising returns on PPC budgets

This goes beyond just bidding on keywords for maximum return on your PPC investment: our service encompasses eliminating bid gaps, continually assessing new tactical opportunities, price controlling, cost minimising, and regular keyword review.

We’ll also guide and advise you on the best way to manage your budget and increase investment as your return improves. Typically, we’ve found that clients increase their paid search investment substantially once they see the results we produce for them.

A hotline to the search engines

The amount of business we do with the search engines makes Latitude one of their highest spending clients. This means that, through us, our customers have the best possible access to the search engines. Acting as your advocate, our influence means we can ensure the very best, most cost-effective service for your campaigns.

A full-time focus on PPC revenue protection

Latitude is unique in search marketing as the only agency to employ a full-time Loss Prevention Officer.

This individual’s sole purpose is to keep our clients’ campaigns free of fraud and ensure that we deliver genuine ROI. Typically we collect in excess of £25,000 per month in PPC fraud refunds for our clients from the search engines.

Click here for a video of Dylan Thwaites, Latitude CEO, on the specialist Fraud Prevention role that is unique to Latitude.

Full time feedback on PPC performance

You’ll enjoy full visibility of your PPC campaign, as we provide you with easy-to-understand, comprehensive PPC tracking and reporting in a format that you can easily use and manipulate, such as for internal campaign reporting.

The best PPC technology, made better

We’ll share with you the benefits of our continuing investment in new PPC marketing techniques and technology, further improving your ROI.

A combination of COBRA (our bespoke software, available only to our clients) and the expertise of our campaign execs, account managers, and account directors is constantly focused on extracting the highest value from your search budget. Click here to watch the video of 'Importance of Technology in SEM'

Want to know more about PPC?

We’d love to analyse your current online presence and show you how we can help to increase your sales with PPC and other search engine marketing techniques.

Interested? Then please use our enquiry QuickForm below and tell us more about your goals for your online business and PPC requirements, or call us on 020 7952 8000 or freephone 0800 652 3233 to request a no-obligation consultation.