Why SEO?
Search engine optimisation (SEO) is one of the most cost-effective forms of online marketing.
Natural search results, also known as organic search results, differ from paid search. Natural results are ranked according to how worthwhile the search engines find their content.
A recent Forrester Research report shows that at least 81% of Internet consumers are finding products via search engines. And a recent StatMarket.com study revealed that, due to a lack of optimisation for maximum search engine visibility, only 7% of all websites are on the search engines’ respective radars. So a large number of companies attempting to sell online are missing an important trick.
Latitude’s SEO clients are not amongst them.
Ocean Finance
452 top ten listings across the 3 major search engines (Google, Yahoo and MSN)
144 number one listings across the 3 major search engines
143 top ten listings in Google
159 top ten listings in Yahoo
149 top ten listings in MSN
50 number one listings in Google
50 number one listings in Yahoo
44 number one listings in MSNFreedom Finance
217 top ten listings across the 3 major search engines
68 number one listings across the 3 major search engines
87 top ten listings in Google
59 top ten listings in Yahoo
71 top ten listings in MSN
28 number one listings in Google
21 number one listings in Yahoo
19 number one listings in MSNLookers
21 number one listings in Google within 4 weeks
74 top ten listings in Google within 4 weeks
Getting your website in the top rankings on the search engines’ natural results can be a time-consuming and confusing exercise. Not surprising, since each of the search engines uses a different method of collecting and compiling their results pages. To add to the bewilderment, Google, Yahoo, and MSN never publish their ranking criteria.
As the examples above show, Latitude’s team of search engine specialists – the largest employed by any search agency in Europe – has an understanding of SEO that comes only from years of experience with the search engines, their methods, how those methods tend to change, and how they can be best exploited for the benefit of our clients.
But our search specialists are not just techies huddled behind closed doors, working on the dark art of SEO. As Lookers’ Internet Sales Manager Tina Ashurst says, Latitude’s people “are knowledgeable and informative whilst also being friendly and approachable”. She continues:
Latitude hasn’t failed to deliver what they promised. To a non-technical person such as me, Latitude’s explanation of how SEO works best was both put in simple terms and very enlightening. The company who provide our web design also learnt a lot from those initial discussions and they now take into account this aspect when building and updating websites.
And the results speak for themselves. The SEO rankings achieved by Latitude for Lookers have translated into significantly increased enquiries and sales: Enquiries YTD 01/01/05 to 29/04/05 have increased by 78%. Sales figures to end of March have increased by 52%. As Tina Ashurst puts it:
Even after normal growth, this is a fantastic achievement. We are still refining our website design and SEO content, and based on the success to date I expect these figures to improve again over the coming months.
Could your company benefit from results like those? Send an email to , or call 0800 652 3233 (01144 207 395 2800 from the US) to tell us about your goals for your website’s search rankings. We’ll be more than happy to find out more about your online presence and show you how we can help to increase your sales through SEO.
For more details on how Latitude delivers the highest possible ROI through SEO and paid search, check out our case studies.
Enquiries
For all sales enquiries, please call Peter Revell, Customer Services Manager, on 0207 952 8000, or email him on .
For all press enquiries, please call Matt Brocklehurst, Head of Marketing, on 0207 952 8000, or email him on
Offices
Our London office is located at:
55 New Oxford Street
London
WC1A 1BS
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Tel: 020 7952 8000 (from the US: 011 44 20 7952 8000)
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Our Cheshire office is located at:
Mandarin Court
Warrington
Cheshire
WA1 1GG
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Tel: 01925 413 513 (from the US: 011 44 1925 413 513)
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