Andy Heaps

As Head of SEO for both London and Warrington Andy’s role has largely been focussed on developing and maintaining Latitude’s SEO product to be considered a best in class service. His key responsibilities include: Building, maintaining and managing a team of the country’s most talented SEO professionals; Creating and deploying processes and methodologies that ensure the efficient running of SEO campaigns; Implementing cutting edge SEO strategies to help Latitude to continue to be a first class SEO provider; Ensuring a client centric approach to campaigns, focussing on quality, added value and ROI; Cross department liaison with the paid search and client services team to develop Latitude’s holistic search strategy; Staying a breadth of Industry developments via event participation and industry involvement & contribution; And, ensuring that Latitude’s SEO offering reflects best practice within the industry.