Mark Johnson

I have been with the company since July 2006 after graduating from UMIST/The University of Manchester. For two and a half years I managed PPC accounts across pretty much every sector imaginable. Within my current role as a Vertical Strategist I use the knowledge I accrued across these sectors to help shape our PPC best practice guidelines and carry out external PPC consultancy and account critiques. My specialist sectors are Retail and Travel and on a quarterly basis I provide a document for our clients with insights into their industry. If you would like to know if your account follows best practice in terms of keywords, structure and ad texts and how it might be improved then please get in contact.