Blog Articles

Sporadic. Sometimes a little bit controversial. Always helpful.
This is what our blog articles aim to be.

Personalisation in Retail: How to Get it Right

Personalisation in Retail: How to Get it Right

Clare Graham discusses the benefits, what to avoid and where to start with online personalisation in the retail industry.

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Display, PPC, CRO & Analytics

The Dos and Don'ts of Travel Site User Experience

The Dos and Don'ts of Travel Site User Experience

Simon Coello, Conversion Analytics Consultant looks at some of the key areas for hotel booking sites travel sites to improve user experience (UX) and a couple of practices you...

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CRO & Analytics

How Eid Impacted Digital in the GCC

How Eid Impacted Digital in the GCC

Chris Hurst, Account Manager at Latitude, discusses the effects of the Eid public holiday on online marketing campaigns.

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PPC, Display, MENA

Personalisation and Display Advertising – How Personal Is Too Personal?

Personalisation and Display Advertising – How Personal Is Too Personal?

Aysha Thompson, Display Manager at Latitude discusses personalisation for the Gaming industry.

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Display

What Does PPC Marketing and The Sopranos Have In Common?

What Does PPC Marketing and The Sopranos Have In Common?

Latitude's Richard Campbell discusses the benefits of using multiple ad extensions.

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PPC

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