Blog Articles

Sporadic. Sometimes a little bit controversial. Always helpful.
This is what our blog articles aim to be.

Preparing for Grand National: Key Learnings from Cheltenham

Preparing for Grand National: Key Learnings from Cheltenham

Neil Fairweather, Group Account Director at Latitude takes us through his experiences of the final furlongs at Cheltenham and addresses some of the learnings he has taken that will...

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Events

Social Advertising – A Perfect Fit For Finance Marketers And Beyond?

Social Advertising – A Perfect Fit For Finance Marketers And Beyond?

Paul Kennedy, Head of Consulting at Latitude's parent company Callcredit Information Group, looks at social advertising for finance marketers - and beyond. 

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Data, Social Media

How Personal Is Too Personal? Display Advertising in the Gaming Sector

How Personal Is Too Personal? Display Advertising in the Gaming Sector

The Display Team at Latitude discusses personalisation for the Gaming industry.

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Display, Data

In The Hot Seat: Answering Four Frequently Asked Questions about Conversion Rate Optimisation

In The Hot Seat: Answering Four Frequently Asked Questions about Conversion Rate Optimisation

Latitude Head of Conversion Analytics, Darren Herbert, sits down to answer four of the most frequently asked questions about Conversion Rate Optimisation. 

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CRO & Analytics, Data

How to Know If the Latest Social Network Is Right for Your Brand

How to Know If the Latest Social Network Is Right for Your Brand

Curtis MacPherson, Head of Social Strategy at Latitude, gives advice on when to jump on the latest trending social network.

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Social Media

6 Key Display Advertising Considerations Before Going Global

6 Key Display Advertising Considerations Before Going Global

Got plans to establish your brand in new territories? Make sure to check out our top tips first! 

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Display, International

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