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Retargeting – Making the Right Impression….

Retargeting is an advertising technique used to encourage those who have visited a website without converting, to return to that site and convert. This is done by placing a cookie in a consumer’s web browser when they visit the site.  The advertiser can then retarget that user with relevant display ads on other participating websites [...]

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No One Can Afford to Rest on Their Laurels When It Comes to Mobile in 2012

New Mobile Age recently caught up with Latitude CEO Alex Hoye to get his thoughts on the future of Mobile Marketing.   There’s been a lot of talk about mobile. For once, even that amount of talk isn’t “too much talk” – it’s not enough. At current growth rates, smartphones and tablets will account for over [...]

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Latitude Digital Marketing Win BrewDog Account

Latitude Digital Marketing has won the account for progressive beer brand BrewDog to look after their digital marketing activities. BrewDog, founded by James Watt and Martin Dickie in 2007 as a two-man revolution against stuffy ales dominating the UK beer industry, has taken the beer industry by storm and is currently producing the fastest growing [...]

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Is Search+ the real natural search?

We are social beings, we rely on the interaction with other people to educate us and inform our decisions, and over the past couple of years, we’ve seen the web catch up with this idea.  Sure, there have been social forums and communities on the Internet since the days of Newsgroups and IRC, but it’s [...]

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Latitude Launches ‘Integrating Online and Offline Worlds’

Latitude Digital Marketing launches their latest book ‘Integrating Online and Offline Worlds’, on the 12th of December in partnership with Callcredit Information Group. The publication follows the success of their first book ‘Integrated Marketing Intelligence’ and focuses on the theme of integration, revealing the latest developments in digital marketing. The book features articles from Google, [...]

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