Part of the Callcredit Information Group
Retargeting is an advertising technique used to encourage those who have visited a website without converting, to return to that site and convert. This is done by placing a cookie in a consumer’s web browser when they visit the site. The advertiser can then retarget that user with relevant display ads on other participating websites [...]
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New Mobile Age recently caught up with Latitude CEO Alex Hoye to get his thoughts on the future of Mobile Marketing. There’s been a lot of talk about mobile. For once, even that amount of talk isn’t “too much talk” – it’s not enough. At current growth rates, smartphones and tablets will account for over [...]
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Latitude Digital Marketing has won the account for progressive beer brand BrewDog to look after their digital marketing activities. BrewDog, founded by James Watt and Martin Dickie in 2007 as a two-man revolution against stuffy ales dominating the UK beer industry, has taken the beer industry by storm and is currently producing the fastest growing [...]
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We are social beings, we rely on the interaction with other people to educate us and inform our decisions, and over the past couple of years, we’ve seen the web catch up with this idea. Sure, there have been social forums and communities on the Internet since the days of Newsgroups and IRC, but it’s [...]
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Latitude Digital Marketing launches their latest book ‘Integrating Online and Offline Worlds’, on the 12th of December in partnership with Callcredit Information Group. The publication follows the success of their first book ‘Integrated Marketing Intelligence’ and focuses on the theme of integration, revealing the latest developments in digital marketing. The book features articles from Google, [...]
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ICO has extended compliance dead line by one year http://www.ico.gov.uk/~/media/ documents/pressreleases/201...
Hi James, I think number 6 is an interesting prediction and agree with what you’ve said. I was also reading...
Looking forward to the day already, should be fantastic fun and the more people involved the better – for...
Thank you, Andrew for this. To be safe what I just did is automate the bid based on average position, and of course...
Hi Marjorie. There are times when it runs smoothly and times when they can fail. We are in communication with...
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