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A well-known proverb states that ‘a picture is worth a thousand words’ and in September 2012, Bing turned this proverb into action with the launch of their rich ads in search (RAIS) ad format. This ad format features several compelling elements which goes beyond normal search ads; it features an image/video, an icon and four [...]
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Youtube is becoming a more and more dominant online platform; it is estimated that 1 billion unique users visit Youtube each month and that 4 billion hours of videos are watched on Youtube every month. Put differently, each day approximately 33 million unique users each watch (or listen) to an average of 4 hours of [...]
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A number of years ago, media was purchased directly with ad networks or publishers. Media buyers would allow ad networks the authority to deliver the results whilst they managed the client’s expectations. However the rise of demand-side platforms (DSPs) and real-time bidding (RTB) today have allowed agencies and advertisers to bring the day to day [...]
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Back in the beginning of 2013, Latitude entered two teams of four people into the Cumbrian Challenge on Saturday 18th May 2013 to help raise money for Walking with the Wounded – a charity which funds both the re-training and re-education of wounded servicemen and women. The challenge is to walk 22 kilometres in the [...]
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Latitude Digital Marketing has been shortlisted in the European Search Awards for the ‘Best use of Search’ in the finance, leisure and travel, gaming and third sector categories as well as the ‘Innovation’ category. The judging process looked at creative and effective implementation as well as tangible and demonstrable results in search marketing campaigns over [...]
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Agree about Facebook, many businesses will rethink what they spend in time and money on FB. Data is the new gold...
fair analysis- very informative piece
ICO has extended compliance dead line by one year http://www.ico.gov.uk/~/media/ documents/pressreleases/201...
Hi James, I think number 6 is an interesting prediction and agree with what you’ve said. I was also reading...
Looking forward to the day already, should be fantastic fun and the more people involved the better – for...
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