Latitude is a digital marketing agency providing PPC, SEO, analytics, social media, display and affiliate services.
We have been saying it for a while now here at Latitude, but more recently additional sources have also backed up our belief that the future of the digital marketing sector is integration and collaboration across multiple digital channels. Clients are no longer content with operating the different channels in isolation and many are [...]
0 Comments
We all agree that Social Media is now huge. The stats released recently have all been mindboggling.
Facebook has announced 500million users!
Twitter is reporting 50million tweets every day!
YouTube is claiming 24hours of video is uploaded onto Youtube EVERY minute.
However… to truly understand the opportunity available within the digital marketing landscape, you need to understand who is [...]
It is mid August and most people are going on their summer holidays. Are consumers really planning four months ahead? Are the jingle bells already ringing? Let’s find out….
The trend graph provided by Google Insights below, suggests that consumers are already considering where they will host their Christmas party. If you are in the events [...]
So they’ve finally done it. As inevitable as the sun rising each day or English World Cup disappointment, Google have aligned their UK trademark policy with the US
0 Comments
After running some sizeable WAP and SMS campaigns with the like of MTV and Channel 4 10 years ago in a previous life, I became quite cynical about the mobile marketing space.
0 Comments
Last night Google announced it’s Q2 2010 earnings and, despite missing analysts expectations, the company managed to deliver an impressive 24% YoY revenue growth.
0 Comments
Adwords has a number of settings, all of which can be used to ensure your AdWords campaign is targeted and refined.
1 Comment
So, the last couple of week have been busy on the events front here.
Towards the end of April, Google released the latest major update to its algorithm for ranking web pages in the natural search results.
2 Comments
A PPC campaign is never perfect. It can always be optimised, tested and refined. For a long time, PPC manager have been looking to answer the following questions
1) What is a good Click Through Rate (CTR)?
2) What is a good Cost Per Click (CPC)?
3) What is a good Return On Investment (ROI)?
Obviously the above is [...]
I find one of the most useful ways to use GEO-Targeting is to implement it so that you can utilise different ad...
I see the benefits of the algorithm update, however it still needs a lot of work, in fact in many ways initially...
I gotta admit, I was pretty shocked at the changes they made. But very happy with they did change. The only...
We can add up “CountIf” formula also for counting same term repeating number of times from our keywords...
Enjoyed the article. 
“drugs then push…” LOL
DIGITAL MARKETING MATTERS