Latitude Blog DIGITAL MARKETING MATTERS

• March 12, 2010
• by Duncan Fisher

To manage paid search accounts with sizeable inventories requires a combination of search marketing expertise and strong technology.

• PPC
• Technology

• March 8, 2010
• by Melanie Hatton

The search engine’s sponsored search results services, such as the Google Adwords service, have been the battleground of a legal dispute between brand owners, their competitors and the search engines for several years now.

• Google
• Homepage selection
• PPC

• February 24, 2010
• by Stephen Murphy

So… Google is going after the credit card market.

• Google
• Homepage selection
• PPC

• February 18, 2010
• by Simon Whittick

As SES London draws to a close today we set our eyes on one of the next big search events in London, SMX London 2010. SMX is one of the few search events on the circuit which is targetted at experienced search marketers. The conference looks at some of the most advanced and innovative search [...]

• Events
• PPC
• Search engine optimisation (SEO)

• February 17, 2010
• by Neil Fairweather

As much as I’d like to sit here and write down my thoughts on who is going come through at the Grand National and Gold Cup on my company blog, unfortunately I have to leave that to the experts.

• Digital marketing
• Homepage selection
• PPC

• February 10, 2010
• by James Lowery

Yesterday, Google launched their new Buzz service as a new product that appears to be designed to help users bring all of their social media content together in one place.

• Digital marketing
• Google
• Homepage selection
• Search engine optimisation (SEO)
• Social media

• January 28, 2010
• by Simon Whittick

London 27/01/2010 - Leading digital marketing agency, Latitude, today announces the appointment of James Lowery to Head of SEO. James, based in Latitude’s Warrington office, has been a consistent innovator in the SEO industry and was the brains and the leader behind the Haven Holidays SEO campaign which was shortlisted for multiple awards and highly [...]

• Latitude News
• Latitude People
• Press Releases
• Search engine optimisation (SEO)

• January 27, 2010
• by Duncan Fisher

In May last year Microsoft’s PR machine went into overdrive and their brand new search engine Bing was launched to much fanfare.

• Digital marketing
• Homepage selection
• Microsoft
• Search engine optimisation (SEO)

• January 22, 2010
• by Richard Gregory

Unemployment’s on the down, retailers are rejoicing to the sound of ringing tills again and now Google have thrown another sign of an economic recovery out there by announcing a 17% YoY global revenue increase

• Google
• Homepage selection

• January 18, 2010
• by Duncan Fisher

With all the fallout from the Bing / Yahoo deal and less than favourable trends last year, you could be forgiven for expecting Yahoo Search to continue to lose UK market share in 2010. Depending on which reports you read, it has dropped considerably from between 8 -9% to between 5 -6 % of total [...]

• PPC
• Yahoo