Latitude Blog DIGITAL MARKETING MATTERS

• July 1, 2009
• by Mark Johnson

Google is currently Beta testing its Plusbox tool for retail products in the UK and we are one of the first to be able to test it with our client IT247.com.

• Digital marketing
• Google
• Homepage selection
• Online Sales
• PPC

• July 1, 2009
• by Thibaut Pfeiffer

Alex Turner meets ALEX HOYE, chief executive of Warrington digital marketers Latitude Group
RUNNING a marathon is a gruelling physical challenge, made no easier by the biological clock slipping the wrong side of 40.
At the other end of the pain-pleasure spectrum is a trip through 50 chateaux in the Médoc region of south-west France, calling in [...]

• In The Press
• Latitude People

• July 1, 2009
• by Stephen Murphy

Google Suggest – Behavioural Impact on Search
A little while back I blogged on the impact that the introduction of Google Suggest could have on search trends. Some of the key trends expected and discussed were:
• Search Volume on suggested terms would increase
• A drop off in the level of traffic being generated through long tail terms
• Suggested [...]

• Google

• June 29, 2009
• by Paul OConnor

It’s an exciting time to be involved in search and the past month at Latitude seems to have flown by. I’ve forgotten more than I can remember but here are a few words on what has had our attention this month.
Google US Trademark Policy
You may have read recently that the Google trademark guidelines have been [...]

• PPC

• June 26, 2009
• by Andrew Harris

In the late 90’s we witnessed a knowledge, communication and connection revolution. The “internet boom” saw the creation of some of the largest businesses today. This brought unimaginable innovation and creativity. Old markets were re-energised and new markets established. The internet and search is now deeply engraved into our everyday lives and society. This document [...]

• Research

• June 18, 2009
• by James Lowery

For as long as I can remember, the semantic web has been like strong AI, nuclear fusion, or the Moller Flying Car – always a year or two away, but never actually here.

• Search engine optimisation (SEO)

• June 12, 2009
• by Andy Heaps

This week has seen significant changes in Google’s ‘SERPs’ (search engine results pages) after an update last weekend.

• Google
• Search engine optimisation (SEO)

• June 12, 2009
• by Richard Gregory

Understandably, there is much talk about whether Microsoft’s re-skinned search engine, Bing, is “special” enough to eat into Google’s 90% share of market. I’m specifically fascinated by people’s praise for some of the new functionality, including local, Bing Image Search and video search.
Why?
The reality is most of these elements have Live Search and were [...]

• Microsoft

• June 12, 2009
• by Andy Heaps

One of the most popular conferences on the SEO circuit is taking place this week – SMX advanced in Seattle. Day 1 has already raised a few eyebrows amongst the search community on the twittersphere and blogosphere, mainly focussed around 2 topics covered by Google’s top spam dog Matt Cutts.
PageRank Sculpting
Firstly, the now apparently invalid [...]

• Google
• Search engine optimisation (SEO)

• June 12, 2009
• by Alex Hoye

Here are my thoughts on the good, the bad and the implications of Bing.

• Digital marketing
• Homepage selection