Latitude Blog DIGITAL MARKETING MATTERS

• September 23, 2011
• by Colin Boucher

• PPC

Google are constantly testing new ideas and the latest test sees the layout of a search results page change. The changes appear beneficial to click-through rates for Paid Search ads. Ads in positions 4-11 are being aligned closer to the centre of the screen, while the column containing the top 3 ads and organic results [...]

• September 23, 2011
• by Melanie Hatton

• In The Press
• Legal
• PPC

  Back in March of last year Google’s keyword practice was judged by the ECJ as not comprising trademark infringement, Google was off the hook, but I asked is anyone else left on it?  To answer that question, we’ve all been waiting on tenterhooks for the outcome of the Interflora v M&S case which has [...]

This week Google announced that having a mobile optimised webpage and Adwords strategy will now have a positive influence on the quality score that your mobile PPC keywords will receive.  Quality score of course is a key element in how click costs are calculated – the higher your quality score, the lower your click costs. [...]

Google is adding application icons to iPhone & Android targeted PPC adverts that have the “Click to Download” option enabled. To enable the application icon make sure the “Destination URL” field includes a full link to where the app can be downloaded in the app store, then Google will automatically find and display the icon [...]

• September 14, 2011
• by Neil Fairweather

• Google
• PPC
• Search engine optimisation (SEO)

Over the past few months Google have been trialling a comparison campaign for mortgage companies over in the UK and following an initial trial Google have decided to pause the product (with what seems like immediate effect).