The Internet is overflowing with information and tips that can help you develop, innovate and outdo your competitor’s digital marketing. But how do you know where to find the latest digital news, tools and insights? Well, we’ve done the hard work for you and chosen 8 useful tools and resources for busy digital marketers.



Keep an eye on what your competitors are up to with this useful tool. Owler provides data on millions of companies that you can keep up to date with. 

Why we like it: It’s great for looking at your competitor landscape at a glance.

Cost: Free

Owler screenshot

Keyword Tool

An alternative to Google’s keyword planner, keyword tool allows you to find additional keywords to use in your campaigns. It has an easy to use interface that allows you to switch between Google, Bing, YouTube and the App Store for different results.

Why we like it: It is very easy to use and often generates less generic keywords than Google, allowing you to be more targeted in your approach.

Cost: Free keyword suggestions, but pro pricing allows you access to search volumes and CPC data.

keyword tool screenshot


Buzzsumo lets you see what stories and articles are trending in real time. This is an extremely powerful tool that allows you to gain great insights for your content marketing. It also allows you to find and understand content influencers.

Why we like it: It’s an extremely powerful and useful tool when building your content strategy and measuring how effective pieces of content have been.

Cost: Free for some features, but pro pricing starts at $99 per month.

Buzzsumo screenshot

Productivity and Organisation


Trello is a great tool for organising tasks and lets you see everything about your project in a single glance. You can build boards collaboratively or work in a team to create lists and cards, upload documents and set alerts.

Why we like it: It’s easy to use, free and limits the amount of long email chains and update meetings.

Cost: Free, although you can upgrade for more features.

trello screenshot

Hoot Suite

Hootsuite is perfect for managing and organising your social media. Not only can you schedule messages, but you can also analyse and track the results.

Why we like it: A great tool for organising your social and helping to measure social media ROI.

Cost: Free, although you can upgrade for more features.

hootsuite screenshot

Creativity and Design


Canva is an incredibly user friendly tool for creating graphic designs. Packed with easily editable templates, this tool makes graphic design accessible for non-designers.

Why we like it: It’s especially useful for creating images for social media because of its pre-programmed sizes. It also has a blog full of design inspiration and tips.

Cost: Free to use, but you can purchase additional stock imagery through the site.

canva screenshot


Ads of the World

As the title of this website suggests, it’s a place that hosts ads of the world. You can search by format, country or industry through a vast array of advertising. Use it to find inspiration, or to keep an eye on what your competitors are producing.

Why we like it: It’s a really useful database, especially when you’ve seen an advert on TV or in a magazine that you want to show one of your colleagues.

Cost: Free.

ads of the world


The Awwwards is a website award database of inspirational and innovative websites. You can submit or vote on sites that you like (or don’t) and see all the past winners.

Why we like it: It’s a visual feast with a side order of great user experience.

Cost: Free.

awwwards screenshot