Anglian has signed Latitude for multiple digital marketing campaigns
- March 19, 2008
- by Simon Whittick
London, 19 March 2008 – Anglian Home Improvements, the most recommended home improvement company in the UK, has chosen UK digital marketing specialist Latitude Group to undertake their pay-per-click (PPC), digital display and affiliate marketing campaigns.
Latitude CEO Dylan Thwaites said: “Anglian is a major player in the home improvement market, with an annual turnover of £300 million. This is an industry that has seen a lot of movement of late, as some major players have disappeared from the landscape. Latitude is excited about helping Anglian leverage this opportunity from several angles, providing an integrated strategy of PPC, display and affiliate programmes.”
Matt Carey, Direct Marketing Manager for Anglian, concurs: “The company sees online marketing efforts such as search and display as a major acquisition channel, and we are looking forward to Latitude’s strategy for maximising these media.”
Other recent Latitude wins include Fitness First, Allied Irish Bank, Motor Direct and XLN Telecom.
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