Ask wins deal over Google and Microsoft

November 6, 2006
by Latitude

Ask.com has won the deal that will see its organic and paid search results replace those of Google and MSN on the Lycos network.

Under the terms of the agreement, Ask.com will provide branded algorithmic search, including Web Search, Image Search, and Zoom Related Search.

“We selected Ask.com over other providers because of its great search technology and tools like Zoom related search, which cannot be found on other engines,” said Brian Kalinowski, chief operating officer, LYCOS, Inc. “By partnering with Ask.com, we aim to deliver a world-class search experience to our millions of LYCOS users.”

“Ask.com has worked very hard to develop one of a kind search technology and search features that help users get the information they want more quickly,” said Jim Lanzone, CEO of Ask.com. “With stiff competition in the marketplace for syndication deals, we are pleased that LYCOS recognized the merits of our search technology and advertising products. This new relationship will enable Ask.com to broaden its search offering to new users while also increasing the reach of Ask Sponsored Listings inventory.”

Ask.com expects to field a extra 100 million queries a month because of the arrangement.