Duncan is responsible for the provision of paid search across all our clients. To do this effectively he has a strong PPC team structure beneath him with years of PPC experience across multiple sectors. One of his key objectives is to ensure we use the latest techniques and technologies available both internally and in the market place to deliver campaign excellence. He also works closely with all paid search traffic channels to keep abreast of industry developments so that we are proactive in identifying opportunities for our clients. Strategy and implementation are also key areas of focus to ensure Latitude are aligned with your objectives and we have the ability to deliver them. Duncan has been with Latitude since June 2003.