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    What Every Marketer Needs to Know about Typography [WITH INFOGRAPHIC]

    What is typography? Typography is the method of arranging text to make it legible, readable and appealing to look at. Ever got stuck trying to figure out what font to use? By asking yourself the [...]

      4 Features We’d Love to See in Adobe Spark

      We’ve been trying out Adobe’s new product, Adobe Spark, around the office and it really has ignited the way we tell visual stories. What is Adobe Spark? Adobe Spark is a free in-browser [...]

        Colour Theory for Beginners (No Nonsense)

        Look at the colour below. How does it make you feel? Does it make you feel anything? Does it remind you of anything? For me, it feels very calming. It also makes me think of springtime and fields of [...]

          Intro to Visual Hierarchy [VIDEO]

          Imagine you step into a kitchen to make a cup of tea.* On the shelf ahead, there are a number of tins. All the tins are the same size, colour and shape – and any drawers or cupboards are also [...]

            Have you been fooled by the no.1 graphic design fallacy?

            Imagine the scenario. You are creating a presentation on the importance of branding for your colleagues. The pressure is on because as a marketer, if you can’t communicate a message to your own [...]

              8 Online Resources for (Digital) Marketers

              The Internet is overflowing with information and tips that can help you develop, innovate and outdo your competitor’s digital marketing. But how do you know where to find the latest digital [...]

                The Importance of Image Based Content

                A picture is worth a thousand words. A cliché, perhaps, but still relevant. Over the last few years the importance of having imagery in your web content has grown exponentially and is now [...]