Neil has worked at Latitude for over 5 years now. Initially beginning his career as an Account Manager responsible for the online search strategy for various blue chip clients Neil is now the Account Director for the northern office. Neil has continually developed his online marketing knowledge after specialising within direct marketing and offline channels earlier in his career. Managing numerous clients within the finance, retail and gaming sector (including Ocean Finance, bet365, Swinton and Fitness First) Neil's role includes outlining strategic plans and solutions for achieving successful Digital campaigns across these clients. Before promotion to Account Director in September 09, for the last 2 years, Neil has been a Senior Account Manager and his key focus has been helping clients to better integrate offline and online strategies to deliver optimal, holistic search performance through the successful integration/co-ordination of all agency meetings (online and offline).