I have worked at Latitude since Jan 2006 and cut my teeth in the PPC team running accounts across a range of sectors including Retail, Travel and Finance. Besides delivering PPC for my clients I also took an interest in forecasting and analysis and was promoted. I am now a Vertical Strategist specialising in the Financial Services sector and manage a number of business projects including the Benchmarking Tool and Trademark Tool. On a quarterly basis I pull together a Financial Services document to provide our clients with more insight into SEM in their industry, On a more casual basis I contribute to the Latitude blog. If you?d like to discuss any aspect of your online marketing please contact me and I?ll be happy to assist.