As Chief Operating Officer, Richard is responsible for overseeing the successful delivery of Search Engine Marketing campaigns for all of Latitude?s clients. He also provides clients with strategic advice on the European Search Engine Marketplace. Richard has served Latitude in a wide variety of roles since joining in October 2002, including Account Director, Head of Production, Head of Search and New Business Manager. Richard was heavily involved in the development of COBRA, Latitude?s proprietary bid management software. He also helped put together Europe?s largest team of search specialists. He is now responsible for Latitude?s client services department ensuring the companies high level of customer satisfaction is maintained, as well as driving the development of Latitude?s digital products. Richard is the UK Chair of SEMPO which is the UK?s industry body and he regularly speaks at industry events, including Haymarket?s Integrated Brand Building event, Jupiter Events? Search Engine Strategies conference, the NMA Online Marketing Show and Ad Tech.