Rob Jackson heads up the Conversion Analytics team for Latitude in the New Oxford St office in London. After joining Latitude in 2006 as a Computer Science graduate he took charge of PPC campaigns for key client Tesco Finance and began to specialise in the financial services sector. In 2007 he was accepted onto the inaugural Leadership Academy and soon after took charge of his first team. In 2008 Rob was promoted to the position of Search Manager for Warrington and began to take a keen interest in the world of web analytics. This focus on technology and the role of conversion in digital marketing led him to take the opportunity to lead the new Conversion Analytics department in London whilst also supporting PPC team.