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    How to Market to Millennials on Twitter

    I know what you’re thinking. You can’t market to millennials on Twitter. There’s no way they still engage with this channel, so why bother investing in it? Well, I’m going to [...]

      Marketing to Millennials on Facebook

      As marketers, you keep on reading about what Millennials (Gen. Y) want and need. Who they are, what they look like and where they spend their time online. And there are loads of reports, articles, [...]

        Why generational marketing works

        You’re an unsigned Blues Rock artist trying to sell some CDs by busking. You set up on Market Street, one of the busiest streets in Manchester, trying to get the attention of passers-by. Makes [...]

          Introducing Social Media Into the Practice of Public Affairs

          As part of my Masters degree I researched introducing social media into the practice of public affairs as part of her Public Relations post-graduate degree from Manchester Metropolitan [...]