PPC is the new black – fashion conscious PPC Marketing for Yours Clothing

Yours Clothing approached Latitude with the objective of revitalising their PPC campaign and injecting creativity into their PPC marketing. The company had ambitious plans to grow and establish themselves as a trendy, fashionable store for plus size women. The challenge for Latitude therefore was to drive new brand positioning, reach and customer acquisition, increase the number of new customers arriving on the site and increase revenue and click-through rate.

Driving International Expansion Through PPC

International expansion presented a growth opportunity for ActivInstinct in key territories across Europe: France and Germany. ActivInstinct required support from a digital marketing partner that would help them drive sales and conversion through PPC. Latitude was challenged with driving sales, ROI and bringing the cost of a sale to a profitable level, whilst growing the campaigns to ensure coverage across ActivInstinct’s full product portfolio.

46% growth in non-brand SEO revenue for Haven Holidays

Haven’s objective was to build on an established, successful SEO campaign by increasing the revenue contribution of non-brand keywords. Typically at the discovery and research phase of the Haven customer journey, Latitude’s challenge was to identify new non-brand ranking and traffic opportunities, increasing the number of bookings and new Haven customers.