Changes aplenty at the big three

May 8, 2006
by Latitude

”Yahoo unveils overhaul of online advertising” reads the MSNBC headline. Well, perhaps overhauling online advertising as a whole would be a bit ambitious, but Yahoo is today announcing changes to its own system. Tim Cadogan, vice president of search at Yahoo, gets in his entry for understatement of the year and oversimplification of the year:

Search marketing today isn’t the easiest thing to do – you have to aggregate keywords and bids.

Whether these changes to the Yahoo system will help it to trounce Google and MSN is something we’ll all find out in the coming months. With MSN launching Windows Live Product Search and new products coming out of Google like so much sausage, one can’t help but feel a tad sorry for the marketers who do search in-house, who will be spending even more time monitoring all of the changes to the search landscape.