Latitude Blog DIGITAL MARKETING MATTERS

• February 18, 2010
• by Simon Whittick

• Events
• PPC
• Search engine optimisation (SEO)

As SES London draws to a close today we set our eyes on one of the next big search events in London, SMX London 2010. SMX is one of the few search events on the circuit which is targetted at experienced search marketers. The conference looks at some of the most advanced and innovative search [...]

• January 14, 2010
• by Simon Whittick

• Affiliate marketing
• Events
• Homepage selection
• PPC
• Search engine optimisation (SEO)

We will have a big presence at one of the UK’s leading SEO & PPC events, SES London 2010.

• August 25, 2009
• by Simon Whittick

• Analytics
• Events
• Homepage selection

Conversion analytics is one of the fastest growing areas of digital marketing and predicted to be worth £1bn by 2010. This free event will uncover the secrets of success.

• May 16, 2009
• by Richard Gregory

• Events

SMX London, one of the biggest thought leading events in the digital marketing calendar, is coming soon, Monday 18th May and Tuesday 19th May. As part of the event, our Head of Conversion Analytics Rob Jackson and myself will be speaking in three sessions on Monday 18th.
I will be speaking as part of the Search [...]

• November 12, 2008
• by Latitude

• Digital marketing
• Events
• Social media

As a Brit, I’m eagerly awaiting the Brown/Cameron TwitVote preceding the next General Election. In the US version Obama trounced McCain with 20953 TwitVotes to McCain’s 3424.

The romance of high profile celebrities and politicians embracing Twitter has unfortunately been cheapened by the blandness of the posts that resemble regurgitated news feeds from the subjects press [...]

• October 28, 2008
• by Simon Whittick

• Digital marketing
• Events
• Latitude News
• PPC

The first session Richard Gregory will be speaking in is part of the SMX Advanced Track series and is titled “Pump Up Your Paid Search” . The panel discussion, taking place from 10.30am-11.45am, will give tips on how to think tactically and create ads and landing pages that truly engage users for your paid search [...]

• October 13, 2008
• by Robert Weatherhead

• Digital marketing
• Events
• Google
• Microsoft
• Online Sales
• Online display
• PPC
• Search engine optimisation (SEO)
• Social media
• Technology
• Yahoo

But reading between the lines, who actually wants to be JUST a search engine?  OK there is a fair bit of money involved in it, but for how long?  Agencies and clients alike are now looking for integrated digital marketing solutions to meet their expanding need for engagement throughout the buying cycle.  The large publishers [...]

• September 26, 2008
• by Simon Whittick

• Events

Our presence

Latitude had a very productive 2 days, and enjoyed some great conversations with both late starters in online marketing, and early starters who want to find out how they can do it better. However, this certainly signalled to me that everybody is now realising the power of online marketing, particularly during an economic downturn.

I [...]

• August 22, 2008
• by Duncan Fisher

• Digital marketing
• Events
• PPC
• Search engine optimisation (SEO)
• Social media

Blended and Universal Search

One of the more popular sessions of the day focused on Universal and blended search where we saw speakers from the 3 major search engines talking about their search page UIs and how they are testing new methods of displaying image / video ads alongside natural and paid listings.

The main philosophy behind [...]

• March 27, 2008
• by Latitude

• Digital marketing
• Events
• Online Sales

Partiers including Google’s Kevin Marks, Qik CEO Ramu Sunkara, Yahoo’s Shawn Bolan, and Techmeme founder Gabe Rivera

The Latitude-sponsored party held Monday night at the British Bankers’ Club in Silicon Valley was a fantastic event, described by one attendee as “the best kind of mixer, where there was no such thing as a usual suspect, just [...]