Free Event: Sort your conversion worries with a drink

August 25, 2009
by Simon Whittick

Conversion analytics is one of the fastest growing areas of digital marketing and predicted to be worth £1bn by 2010. As many digital marketing channels have reached their maturity and the economy has tightened budgets, conversion analytics has boomed with marketers aiming to make their online budgets more effective.

With this being such a hot topic at the moment we decided that conversion analytics needs its own free event, so we created the Conversion Jamboree. We have confirmed some of the top names in the conversion analytics industry to join our informal panel debate which will cover topics including user journey mapping, landing page testing and conversion attribution. Panellists include:

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- Graham Cooke, eCommerce Senior Project Manager EMEA Google. Graham leads the UK eCommerce conversion project looking at various techniques and methodologies to increase conversion rates for UK advertisers. The project is developing strategic approaches for advertisers to use tools such as Google Analytics and Website Optimizer to develop a testing platform designed to drive conversions.

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- Ciaran McConaghy, Head of Analytics EMEA Microsoft. Ciaran is responsible for delivering custom insight and analytical solutions to Microsoft’s top online agencies and advertisers. His areas of expertise include: Customer engagement, ad effectiveness, ROI analysis and customer value modelling as well as emerging digital platforms such as Video-On-Demand, Gaming and Mobile.

- Etai Rosen, Account Director KENSHOO™ Search. Kenshoo is a market leading PPC campaign management and automation platform. Since joining Kenshoo in 2006 Etai he has been instrumental in launching their service within the UK. He and the team at Kenshoo have been working on Kenshoo’s Path to Conversion report which allows advertisers to go beyond the last click metric when optimising campaigns.

The event is on Thursday 17th September at the Yorkshire Grey in Holborn London and will be kicking off at 5.30 with some drinks and networking and the panel debate will be starting at around 7pm then continuing until around 8pm. After that we will have some fundraising events for our corporate charity Missing People.

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