Google Analytics steps it up a gear!

December 4, 2008
by Latitude

With social networking, e-commerce and web application sites taking full advantage of technologies such as Ajax, SilverLight and Flash it is becoming increasingly important that the analytics providers are able to monitor all of the users’ interactions. Using standard analytics methods, monitoring user behaviour is not possible or at the very best, limited. Therefore providers are having to get smarter with how they can capture and analyse the users behaviour and with other analytics providers already offering this, Google are now in line to do this very task!

Google have released a new “Event Tracker” to their analytics package allowing the capture and analysis of user interaction with Web 2.0 features. The event tracker is similar to the one used by Yahoo! Web Analytics but this is fine as they both use simple and very effective means to capture data. Google Analytics can now be used to monitor Flash websites, video plays/pause and a whole host of Web 2.0 actions.

Whilst this update is only available to limited accounts at the moment it will be released soon to all Google Analytics accounts along with some of the other cool features they are yet to announce…