Google - Charity doesn’t start at home

September 15, 2008
by Robert Weatherhead

But what is in this for Google apart from a nice warm fuzzy feeling of helping the underprivileged? Put simply, without the Internet, Google cannot make any money and the potential of these big emerging markets is huge. If we take the example of the G20 developing nations, which accounts for 60% of the world population, we can quantify the exact scale of this opportunity.

By simply increasing the penetration of those coutries which fall below the world average of 21.9% to this level the user’s increase by 293,023,155!

Imagine all these people accessing the internet and landing on a Google homepage (you’ve got to think that’s part of the deal!) and using Google Chrome to browse the web. That’s a hell of a user base for Google to go after and should be the main area of significant internet growth in the next 10 years if done correctly.