Google: Click Fraud Is 0.02% Of Clicks

March 1, 2007
by Latitude

Finally, we have a click fraud rate from Google itself: less than 0.02 percent of all clicks slip past its filters and are caught after advertisers request reviews. That low figure is sure to bring out the critics who will disagree. More about how Google comes up with the figure plus some click fraud fighting initiatives it plans to implement later this year can be found at Search Engine Land.

Why release this figure now, when many have wanted it for literally years?

“We’ve been working to be more transparent and informative on the issues related to click fraud. Recently, this metric has been something advertisers have specifically asked for and we agree that is useful in describing the scope of the problem. Further, it is something we measure and use to monitor the performance of our click fraud detection systems,” said Shuman Ghosemajumder, business product manager for trust & safety at Google.

It will now be interesting to see how this is perceived by the Search Marketplace and the companies that run business with the Paid Search Area. Great if it is this low but I am sure that a lot of companies will have something to say on this figure.