Google, eBay, and ad earthquakes

May 10, 2006
by Latitude

If you’re wondering exactly why Google and eBay have such a battle going on, check out Google and eBay in ad industry shoot-out. In addition to exploring the current head-to-head, it also contains a quotation worth remembering about the seismic shift in advertising that is happening right now:

There’s certainly a lot of fear in the ad industry at the idea of moving to a “transparent” platform, where the cost of each spot on “Lost” is as clear as the cost of a bobble doll on eBay.

“A bigger fear many people have is seeing media changing so quickly, faster than at any other time…We can wait and let it impose itself upon us or test things and see what happens.”

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