Google Instant. Instant Impact?
- September 9, 2010
- by James Lowery
The launch of Google Instant – the paradigm breaking new search interface – attracted the usual levels of hysteria that we see whenever the Big G release a change to their ranking algorithm or launch a new product.
Of course the big question is what the impact will be. From my perspective, Google Instant is massive – there were more than 10,000 blogs about Google Instant indexed in Google as of this morning; it is a (sponsored) trending topic in Twitter; and even the BBC have a story about it. But this is all vested interest – the big question is, what is the actual impact likely to be. Here’s the numbers:
So from the numbers above, around 2.1% of the UK online population – or about 700,000 people in the old money are likely to feel the impact of Google Instant when they search today. Is that a big enough number to be concerned about? Well, in terms of search, it’s about half of Bing. In terms of people, it’s approximately Manchester. It matters, and optimising for it needs to be part of our strategies, because at some point, when instant becomes default, it could be a game changer.
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