Hear our COO Richard Gregory speak at SMX London

October 28, 2008
by Simon Whittick

The first session Richard Gregory will be speaking in is part of the SMX Advanced Track series and is titled “Pump Up Your Paid Search” . The panel discussion, taking place from 10.30am-11.45am, will give tips on how to think tactically and create ads and landing pages that truly engage users for your paid search campaigns.

The second slot for the day will see Richard participating from 1.00pm-2.15pm in a workshop titled “Fundamentals of Search Advertising” . In this session you’ll learn how to get started with search ads on Google, Microsoft and Yahoo, and how to take advantage of the various options to maximise the impact of your campaigns.

Richard will also be taking part in a second Advanced Track session on Tuesday, from 4.30pm-5.45pm, titled “Avoiding PPC Pitfalls”. This session, as Ronseal would say, does exactly what it says on the tin and will highlight some common pitfalls seen in client campaigns, and how to overcome them.

Once Richard has finished this mammoth day he will be enjoying a cold beer during the networking drinks from 5.45pm onwards, in case you want to catch up with him!

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