Latitude Blog DIGITAL MARKETING MATTERS

• March 8, 2010
• by Melanie Hatton

• Google
• Homepage selection
• PPC

The search engine’s sponsored search results services, such as the Google Adwords service, have been the battleground of a legal dispute between brand owners, their competitors and the search engines for several years now.

• February 24, 2010
• by Stephen Murphy

• Google
• Homepage selection
• PPC

So… Google is going after the credit card market.

• February 17, 2010
• by Neil Fairweather

• Digital marketing
• Homepage selection
• PPC

As much as I’d like to sit here and write down my thoughts on who is going come through at the Grand National and Gold Cup on my company blog, unfortunately I have to leave that to the experts.

• February 10, 2010
• by James Lowery

• Digital marketing
• Google
• Homepage selection
• Search engine optimisation (SEO)
• Social media

Yesterday, Google launched their new Buzz service as a new product that appears to be designed to help users bring all of their social media content together in one place.

• January 27, 2010
• by Duncan Fisher

• Digital marketing
• Homepage selection
• Microsoft
• Search engine optimisation (SEO)

In May last year Microsoft’s PR machine went into overdrive and their brand new search engine Bing was launched to much fanfare.

• January 22, 2010
• by Richard Gregory

• Google
• Homepage selection

Unemployment’s on the down, retailers are rejoicing to the sound of ringing tills again and now Google have thrown another sign of an economic recovery out there by announcing a 17% YoY global revenue increase

• January 14, 2010
• by Simon Whittick

• Affiliate marketing
• Events
• Homepage selection
• PPC
• Search engine optimisation (SEO)

We will have a big presence at one of the UK’s leading SEO & PPC events, SES London 2010.

• January 14, 2010
• by Dave Freeman

• Featured articles
• Google
• Homepage selection

Now I don’t have anything against the US, after all my CEO is American. However, forcing the UK to spell things the wrong way? I struggle with that? That’s right folks, in the UK ‘optimisation’ is spelt with an ‘s’ not a ‘z’.

• January 13, 2010
• by Thibaut Pfeiffer

• Homepage selection
• In The Press

Latitude has been selected as the UK digital marketing partner for Sarenza, France’s largest online shoe shop.

• January 13, 2010
• by Simon Whittick

• Google
• Homepage selection
• PPC
• Search engine optimisation (SEO)

It’s the third biggest economy in the world with staggering GDP growth over recent years, yet Google has decided China is no longer worth getting out of bed for. So what happened there?