Latitude Blog DIGITAL MARKETING MATTERS

• January 13, 2010
• by Thibaut Pfeiffer

• Homepage selection
• In The Press

Latitude has been selected as the UK digital marketing partner for Sarenza, France’s largest online shoe shop.

• July 8, 2009
• by Thibaut Pfeiffer

• In The Press
• Latitude People

What does your job involve?
I primarily direct the strategy of the company, ensuring we consistently innovate in a fast-moving industry. In Q4 last year, we were investing in technology; in Q1 this year, I spent a lot of time launching our conversion analytics product and now I’m focusing on expanding our online display and affiliate [...]

• July 1, 2009
• by Thibaut Pfeiffer

• In The Press
• Latitude People

Alex Turner meets ALEX HOYE, chief executive of Warrington digital marketers Latitude Group
RUNNING a marathon is a gruelling physical challenge, made no easier by the biological clock slipping the wrong side of 40.
At the other end of the pain-pleasure spectrum is a trip through 50 chateaux in the Médoc region of south-west France, calling in [...]

• May 16, 2009
• by Alex Hoye

• Homepage selection
• In The Press
• Latitude News

New Media Age, in its Marketing Services Guide, ranked Latitude as the UK’s biggest PPC agency in the UK.

• September 26, 2008
• by Simon Whittick

• In The Press

The plan is for Latitude to work on search engine optimisation and organic search across packyourbags, packyourskis and the company’s Lapland site.

Technical director Thomas Kempster said plans were still being finalised but that Latitude would also be advising the company on its pay-per-click strategy for the search engines.

CTT has also just unveiled the latest version [...]

• September 22, 2008
• by Simon Whittick

• In The Press

Mr Hakim, 31, whose Bolton-based company iTeddy is on course for global revenues of £20m in under two years, was named north west young director of the year last night at the City of Manchester Stadium.

TV sports presenter Gabby Logan hosted the Institute of Directors’ regional awards dinner, which was attended by more than 600 [...]

• July 9, 2008
• by Simon Whittick

• In The Press

ON MAY 5, Google rocked the UK online advertising world by altering its pay strategy to allow companies, for the first time, to bid on their rivals’ previously protected trademark terms.

With 85% of all searches on Google including a brand element, and new research from Global Reviews, the customer experience benchmarking firm, showing that customers [...]

• July 3, 2008
• by Simon Whittick

• In The Press

On the 5 May this year, Google rocked the UK online advertising world by altering its pay strategy to allow companies, for the first time, to bid on their rivals’ previously protected trademark terms.

With 85% of all searches on Google having a brand element in them and new research from Global Reviews showing customers prefer [...]

• June 20, 2008
• by Simon Whittick

• In The Press

For the past seven years, Latitude has provided its services largely to blue-chip companies. That changed when I challenged my team to create a product at one-twentieth the cost of our full service offering, targeting companies with lower online budgets.

Three months later, Latitude White was born. By removing services such as individual management and field [...]

• June 19, 2008
• by Simon Whittick

• In The Press

This investment allows Latitude to develop and enhance the analytical capabilities of Cobra, giving the company’s skilled staff greater insight into clients’ campaigns and allowing them to make better informed decisions to maximize campaign performance.

“Latitude is committed to providing its customers with state-of-the-art functionality,” says Rob Shaw, Latitude’s Chief Technology Officer.” We take their campaigns [...]