Latitude deliver double digit growth for The Independent

November 13, 2008
by Simon Whittick

Managing Director of Independent New Media Bill Swanson said “Over the past 6 months we’ve increased our online readership dramatically but still have even loftier targets for the next 6 months.”

Latitude and The Independent have been working hard on improving site navigation and availability of archived content, amongst many other initiatives, with the aim of increasing unique visitors 5 fold in 12 months.

UK organic traffic has doubled since Latitude began working on the campaign, increasing from 1.7 million visitors to 3.5 million visitors in the space of 8 months. This huge increase in organic traffic has made the Independent the fastest growing ABCe verified news site so far in 2008, with global page impressions increasing 145% since January, followed by The Telegraph (40%), The Times Online (27%) and the Guardian (15%).

Richard Gregory, COO of Latitude commented: “Working with The Independent has been a great opportunity for Latitude to show the true value of good SEO. Few marketing channels can deliver millions of extra readers at such a low cost”

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