Latitude Digital Marketing Win BrewDog Account
Latitude Digital Marketing has won the account for progressive beer brand BrewDog to look after their digital marketing activities. BrewDog, founded by James Watt and Martin Dickie in 2007 as a two-man revolution against stuffy ales dominating the UK beer industry, has taken the beer industry by storm and is currently producing the fastest growing craft beer in the UK. BrewDog chose Latitude to look after their SEO and Facebook Advertising activities.
“Latitude’s approach to digital marketing is innovative and challenging the status quo, which echoes what we’re doing in the craft beer industry”, said BrewDog co-founder James Watt. ”We’ve gone through a period of huge growth in the last 12 months and I’m positive that partnering with Latitude will help us reach even more customers looking to drink quality beer. We are already seeing fantastic results after going live with the campaign last month.”
Alex Hoye, CEO for Latitude, added:
“We are extremely excited to be working with BrewDog. Not only do they brew fantastic beer, they are also true pioneers in their industry. Latitude will be using our expertise in cutting-edge digital marketing to establish a strong brand presence whilst also ensuring and growing incremental product specific, long tail and generic campaign focus.”
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