Latitude for growth backed by Vitruvian

December 21, 2007
by Latitude

This week we have received financial backing from Vitruvian Partners which is set to make 2008 and beyond spectacular years of improved offerings to our clients.

This is truly monumental news for Latitude and we think for the search and digital industries as a whole. It marks the growing importance of digital marketing globally with Latitude being right at its heart. It is also fantastic news for our clients.

The extraordinary growth of the company, based on the results we give to our clients, will now continue to the next level. We will be looking at new geographic markets and diversification into other digital marketing products including further development of our social media and display advertising products. All with a view to providing our clients with an even better and more complete service. More details soon.

We feel Vitruvian are the ideal backers for Latitude. They are a recently formed London-based private equity firm who share the same entrepreneurial values. We were impressed with their experience and knowledge of the digital marketing arena. After many candles being burnt at both ends by all concerned, the fact that the deal was completed in weeks rather the typical months is testament to the good fit.

So it’s been a great year now finishing on a great note. Well not quite finished as it’s the Latitude Christmas party tonight – I’m sure it will be quite a tame affair!

For more details on the deal check out:

Press Release

Mad.co.uk article

Daily Telegraph article

Manchester Evening News article