Latitude is changing

January 23, 2009
by Alex Hoye

Our new strapline – performance led digital marketing underscores Latitude’s long-standing focus on return on investment. However, it also emphasises the company’s belief that digital marketing must be considered holistically search, affiliates, display, and social media.

We have also changed the colours and logo. We believe that the new scheme evokes who we are: A client-driven, consultative organisation which combines advanced technology, creativity and unmatched analytical talent.

We are also committed to deliver insight to all of our clients. An action that we are taking to achieve this is that we have promoted Stuart Thurstan as our new Head of Client Services. His five-year experience at Latitude has spanned PPC, SEO, display, affiliate and social media products.

We believe that a focus on cross channels requires analytical tools and skills to ensure maximum impact is achieved. We have been investing in expanding our technology, investing in our analytics capabilities and adding resource to our client services team.

We have also decided to rebrand our Latitude White product. Since February 2007 Latitude White has seen unprecedented growth and success through constantly developing processes and service to deliver best of breed pay per click for the smaller budget.

In this rapidly evolving marketplace they have built robust technology in the form of the online customer portal, and refined the operational processes of campaign management to constantly stay ahead of the field.

The benefits of this dynamic attitude to constant improvement has been received by clients, allowing them to react to market changes and achieve results faster than ever before, hence the name change to Latitude Express.

Overall everyone at Latitude is looking forward to the challenges that 2009 will bring, we firmly believe that the accountable nature of digital marketing is going to ensure we can get our clients the biggest bang for their marketing bucks.

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