Latitude Digital Marketing has expanded into the Middle East after partnering with regional independent design consultancy, North55.
Having recently secured management of a series of MENA clients’ digital activities, Latitude has seen an increase in the number of companies looking for experienced digital marketing agencies.
“Latitude has been involved in the UAE market for a while now”, commented CEO Alex Hoye. “This is a particularly great time for us to move forward with our expansion strategy as we feel the market has a burgeoning demand for high quality digital marketing expertise. The marketing spend towards digital in the European and US markets is now larger than traditional print advertisement and the UAE market is surging to catch up.”
The services provided by Latitude include Search Engine Optimisation (SEO), Pay-per-Click (PPC), Display Advertising, Affiliate and Social Media Marketing. Latitude are market leaders in the advanced European markets and with 20 native speakers – ranging from Arabic to Japanese and European languages – on board, they have the tools to work with campaigns within the UAE and internationally.
Partnering with a local design consultancy compliments Latitude’s service offering and enables the two companies to offer clients a more integrated approach. While North55 has the design capabilities to include aspects like SEO, Latitude looks at projects from a more technical perspective.
“North55 is really excited about the partnership with Latitude. The company’s experience and knowledge of all things digital is really impressive and exactly what the Middle East region is in need of. Add this to North55’s passion for strong creativity and we believe we have something unique to offer current and future clients,” explained Mike Platts, creative partner, North55.
Latitude’s UAE operation will be headed by Account Director Kinloch Magowan and Account Manager Matt Holmes. Both have worked in the digital industry for a number of years and have a wealth of expertise behind them. The pair will oversee Latitude’s development and growth, with Matt managing operations locally.
The announcement follows a successful start to the year for Latitude as they announce a partnership with internet hosting provider 1&1 alongside a major financial client in Dubai. Latitude will be launching a series of workshops in the Dubai region, aimed to inform and educate marketing professionals on digital marketing opportunities.
