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Latitude has won the digital marketing account for Run2Sport – the first online store in the Middle East to specialise in sports apparel. Run2Sport is part of the Arab world’s largest e-commerce company Souq.com.
In a strategic move to accelerate growth, Run2Sport hired Latitude to lead its pay-per-click advertising, search engine optimisation, conversion analytics and social media advertising in the UAE and Jordan following the company’s recent expansion into the Gulf region.
“We selected Latitude because of its local presence combined with extensive e-commerce expertise in the most competitive markets in the world, such as the UK and USA”, commented, Run2Sport CEO Ali Asmar. “Latitude demonstrated passion to work with the Run2Sport brand as well as having cutting edge ideas on how to deliver the campaign across all digital channels.”
“This is an exciting partnership for us”, said Latitude CEO Alex Hoye. “The huge surge in digital activity in the last 12 months in the MENA region is just beginning and we are here for the long haul. We are working very closely with Run2Sport to define an integrated strategy to support their expansion and new business generation targets. “
Latitude expanded into the UAE in February 2012 following a string of project wins in the region and has since won accounts with financial, retail and travel clients. Latitude is the only Google accredited agency in the MENA region, and will be hosting a schedule of seminars featuring some of the world‘s top digital industry speakers in the coming 6 months. For more information, email mena@latitudegroup.com.
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